The role of a marketer has evolved. Have you?

I have been a marketer for over 10 years. In that time, I've seen a lot of changes in the industry and how we do our jobs.

Marketing has become more about customer experience than just selling a product.

You know what's the best part about the customer experience? It's that it's not just about your product. In fact, it isn't just about any one thing.

The customer experience is a holistic view of all the interactions between a brand and its customers along their journey with that brand—from first impression to repeat purchase (and beyond). The aim: To make each interaction better than the last so that both parties are happy to continue their relationship.

It sounds simple enough, but in reality there are many factors at play in making sure this happens successfully.

Marketing has become more data driven, and less based on instincts.

Marketing has become more data driven, and less based on instincts. As a marketer in today’s world, you have access to so much data that it’s possible to learn more about your customers than ever before. So instead of making decisions based on hunches or guesses, you can use data to make decisions about what products will be successful and what strategies are likely to work for each channel.

It’s important for marketers not just to plan with this information but also use it as part of their day-to-day decision making process so that they can make better choices about how they allocate their time and resources.

Marketing is evolving from a push-based model to a pull-based model

Marketing is evolving from a push-based model to a pull-based model.

If you’re not familiar with the difference between these two models, it’s simple: in the push-based model, marketers have to get authorization from the customer before they can sell them anything. In contrast, in the pull-based model, customers come and find what they want without being coerced into buying something they don’t want or need.

To give you some examples of how this works in practice: let's say that I am a brand owner and I have decided to use Facebook Ads as my main marketing tool for selling my products online. In this case, I would be using Facebook ads because they are very effective at getting people who are interested in my product or service onto my website where they can convert on my offer(s). The key here is that there must be some kind of pre-existing interest from potential buyers before we start showing them our ads (otherwise it would just be spamming).

Another way that marketers are starting to think about things differently when it comes time for them put together their campaigns involves looking at their own data differently before deciding what type of campaign needs launching both online and offline."

Marketers are storytellers.

Storytelling is about creating a narrative, connecting with the audience and making them feel something.

Marketers are increasingly becoming storytellers, but what does that mean? A book can be more than just words on a page—it can be an experience. A movie can tell us how to live our lives. A song can make us think differently. Good storytelling provides meaning and perspective to readers (or viewers), allowing them to see themselves in new ways—and marketers are taking advantage of this power by crafting stories that resonate with their audiences.

The role of a marketer needs to evolve to keep up with customer expectations and changes in technology.

Marketing has changed a lot over the past few years. The role of a marketer has evolved to keep up with customer expectations and changes in technology.

In the past, marketing was mostly about selling a product or service to consumers—now it's also about providing an exceptional experience that keeps customers coming back for more.

Marketing is more data driven now than ever before; marketers are using technology and data analytics to provide personalized experiences for their customers, which helps them achieve ROI much faster than through traditional methods such as advertising.

The role of marketing has changed dramatically in the last decade, due to the rise of technology and social media. The marketing department is no longer just responsible for selling products—they also need to provide an exceptional experience to their customers that is predominantly data driven. Marketers need to adapt their strategies and tactics to help drive sales while also providing value at every touch point with their audiences.

If you’d like to see how we help businesses improve their marketing systems, communications and customer services, head over to our case studies or book in a call with the team.